Super rad street-inspired threads are a must in our house. Particularly for Oli. We’re always on the hunt for cool, wearable seasonal apparel that looks pretty sharp, but also suits an active 8 year old lifestyle. Meet Alphabet Soup.
Alphabet Soup is an Australian label that hails from the always bubbling with creativity, St Kilda. A few years back, the guys behind the brand recognised there were many young parents in their industry (including themselves) looking for cool street inspired clothing for their kids. And with that they collated their ideas and passions, launching Alphabet Soup in Winter 2011. The brand has steadily grown, resonating with a large audience looking for something a little bit different to the mainstream.
Always designed with boys in mind & an edgy skate and surf feel, Alphabet Soup takes direct influence from music, action sports and popular street culture. The range is an eclectic product mix with one thing in common – kids of all ages will want to wear it. With two distinct design directions for this season, the brands’ AW collection is nothing short of awesome.
Collection one, captures the heart & soul of 90’s grunge ‘Renegade Runway’. A street style mix of tie-dyes, bold flannel prints, graffiti motifs & slouchy acid wash. It takes me straight back to Seattle. Collection two is for the outdoors, adventurer ‘Woodland Warrior’ – a mix of camo, stripes, woodland graphics, classic cuts, lines and colours.
Our all time fave part of the collection is the Sound Wave technology. A patented HB3 technology is inbuilt into the hood of their sweaters. Each design contains a standard headphone jack in the pocket so you can literally plug in your iPod, iPhone or MP3 and rock out to your favourite tunes. The inbuilt headphones in the hood are completely machine washable. Forget they’re even there & go about your day. A real win.
Alphabet Soup is stocked in a range of cool kids retailers. Be sure to keep an eye on their upcoming seasonal collections. Click to find your local stockist or shop the collection online here.